Archive for September, 2010
September 15th, 2010
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For those of us who live an on-the-go lifestyle (and let’s be frank: who doesn’t these days?), it can sometimes be a hassle to move your files from one place to another. For iPhone users, it can be a particular burden – Apple’s Safari web browser doesn’t…
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September 15th, 2010
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If you’re one of the millions of Twitter.com users (i.e, those users who access Twitter using their webpage, instead of one of the many third-party desktop or mobile apps currently available), you’re soon in for a treat. Twitter announced on the Twitter blog this week an…
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September 15th, 2010
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The big Twitter news of the week is that one of the microblogging platform’s most popular users, rocker John Mayer, has quit the microblogging service, leaving his 3.7 million fans, many of whom joined the service specifically to receive his frequent tweets, out in the cold.
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September 15th, 2010
Twitter has always been about getting a lot in a little. The constraint of 140 characters drives conciseness and lets you quickly discover and share what’s happening. Yet, we’ve learned something since starting Twitter—life doesn’t always fit into 140 characters or less.
Today, we’re introducing a new, re-engineered Twitter.com that provides an easier, faster, and richer experience.
On the site, you’ll see the familiar timeline, yet underneath each Tweet is a handful of information, deeper context and even embedded media. Simply click on an individual Tweet and a details pane slides out on the right and reveals this content.
You can find out more about the enhancements on this information page. Here are some highlights:
- New design. The site has a cleaner timeline and a rich details pane that instantly adds more impact to individual Tweets while still maintaining the simplicity of the timeline. And, experience infinite scroll — you no longer have to click “more” to view additional Tweets.
- Media. Now, it’s easy to see embedded photos and videos directly on Twitter, thanks to partnerships with DailyBooth, DeviantART, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, TwitVid, USTREAM, Vimeo, yfrog, and YouTube.
- Related content. When you click a Tweet, the details pane shows additional information related to the author or subject. Depending on the Tweet’s content, you may see: replies, other Tweets by that user, a map of where a geotagged Tweet was sent from, and more.
- Mini profiles. Click a username to see a mini profile without navigating from the page, which provides quick access to account information, including bio and recent Tweets.
These changes will roll out as a preview over the next several weeks starting with a very small percentage of registered accounts tonight. During the preview, you’ll be able to switch back and forth so you have time to grow accustomed to the way things work. Eventually, everyone will have the updated version of Twitter.com. We are incredibly proud of the work the Twitter web team has accomplished. We hope you are too!
September 9th, 2010
It’s New York’s biggest week in fashion, and Twitter is bringing you a front row seat.
Starting today, Twitter and American Express will provide real-time access to Fashion Week featuring exclusive photos, commentary, and first looks at the top names in fashion.
Go to twitter.com/fashionweek to join the conversation and get insider access to the best Fashion Week has to offer.
- Runway Shows: see the hottest looks straight from the runway, courtesy of @WomensWearDaily
- Designers & Fashion Insiders: get up close and personal with interviews from top designers and fashion insiders courtesy of @AmericanExpress
- The Scene: check out the backstage drama, including candid shots of models, designers and celebs, courtesy of @Modelinia
- Beauty: learn the newest beauty, make-up, and hair techniques, courtesy of @AskBobbiBrown, @Aveda, @BumbleandBumble, @Smashboxartists, and more
- Daily Recap: look through the best of each day after the shows, curated for top trends, emerging themes, and unexpected surprises, courtesy of @Bergdorfs
Follow @nyfw to get the latest Fashion Week information, including a “Little Black Book of Hashtags” and details on your favorite designers’ shows.
September 7th, 2010
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In recent months we’ve seen a dramatic upswing in the number of police departments and other organizations using Facebook and other social networks to “shame” criminals (and suspected criminals). These methods have ranged from posting photographs of suspected drunk…
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September 3rd, 2010
Just over four months ago, at Chirp, our Twitter developer conference, I talked about how “Twitter is too hard” and what we’re doing to address that.
One major area of difficulty I highlighted was getting Twitter on your phone. We did iPhone user tests and confirmed that even though there was a plethora of third-party Twitter apps, people were having trouble finding and selecting one because none were called “Twitter.” This kept them from using Twitter at all. For this reason, we acquired Tweetie and turned it into Twitter for iPhone, complete with a new user sign-up experience.
Mobile apps – Everywhere
We quickly understood that we were doing users a disservice by not having a great client on each of the major mobile platforms. So, we took a similar approach with Twitter for BlackBerry (developed by RIM) and Twitter for Android, which launched a new version this week.
This strategy has been quite successful. Total mobile users has jumped 62 percent since mid-April, and, remarkably, 16 percent of all new users to Twitter start on mobile now, as opposed to the five percent before we launched our first Twitter-branded mobile client. As we had hoped in April, these clients are bringing more people into Twitter, and, even better, they are attracting and retaining active users. Indeed, 46 percent of active users make mobile a regular part of their Twitter experience.
How people are using Twitter
Our Twitter for iPhone and Twitter for BlackBerry clients are now two of the most popular ways to use Twitter. This may not be surprising. What may be more surprising are the other top ways people use the service. The following chart shows the top ten applications people have used to access Twitter in the last 30 days. This is based on number of unique users. That is, out of all the people who logged into their Twitter account during the month, what percentage did so via each service. (The total is more than 100% because people often use more than one app.)
You’ll also note that third-party clients continue to play an important role for many people. And, it should be underscored that users of programs like TweetDeck are some of the most active and frequent users—which is why, along with the nature of how these clients work, a disproportionate amount of the traffic from Twitter runs through such tools.
And, while the percentage of overall users drops off pretty sharply after the few listed here, there are a tremendous number of other apps that people are using, not necessarily as their main Twitter client, but as an alternative way to create or view Tweets. The number of registered OAuth applications is now at almost 300,000—this number has nearly tripled since Chirp. (This can include multiple instances of the same software.)
It’s great to see this kind of variety and growth in the ecosystem as it moves beyond basic Twitter clients. These new services help people get the most out of Twitter, contributing to user growth and new business opportunities—both of which are critical to the long-term viability of the ecosystem. We’re making great progress in these areas—we currently have more than 145 million registered users and the performance of our Promoted Products has exceeded our expectations. But we still have lots of room to grow and improve. We look forward to seeing what’s next.
September 2nd, 2010
People are increasingly sharing different types of information on Twitter. For example, Tweets point to web pages, photos, videos, hashtags, people, check-ins, and more. Exploring Tweets is a great way to discover new and interesting information. And with devices of all shapes and sizes connecting to the Internet, we’re constantly looking for new ways to make this easier. To date, we’ve created applications for a variety of mobile phones, giving you instant access to Tweets and great content when you’re on the go.
Today we are bringing Tweets to a device that really lets content shine – the iPad. Twitter for iPad takes advantage of the iPad’s fluid touch interface, letting you move lots of information around smoothly and quickly – without needing to open and close windows or click buttons. There are a few things we want to point out that make this app a really fast and fun way to read real-time content.
Panes: Tapping on a Tweet opens a pane to the right. Depending on the content in that Tweet, you’ll see a video or photo, or maybe a news story, or perhaps another Tweet. You can continue tapping on Tweets, opening new panes, and getting new content as long as you’d like to. And, it’s really easy to move between panes by swiping to the right or left.
Media: When you tap a video link or open a web page with an embedded video, you can play that video inline. And, let’s be honest, video is great but sometimes it can take some time to load. The panes in Twitter for iPad let you look through your timeline while a video is loading, and then you can just swipe back to the video when it’s ready to play. You can also pinch on a video to watch it fullscreen.
Gestures: You can pinch on a Tweet to quickly view details about the author and to take actions on a Tweet, such as reply or retweet. Put two fingers together and pull down on a Tweet to peek at the replies, showing the entire conversation leading to that Tweet.
